Raheem & Son, Sustainability
A craft that treasures people and the planet.
Every thread we source, every loom we support, and every dye we use is a choice. We make those choices with care, for the planet, for the people, and for the craft.
Our Approach
Reaching rural India so artisans weave not only rugs but better lives.
For nearly a century Raheem & Son has worked directly with artisan communities across India, not as a vendor relationship, but as a long-term commitment to the people behind every knot. Our approach begins with presence: field teams, welfare programmes, and looms placed in homes rather than factories.
- 40,000+Lives impacted
- 700+Villages reached
- 25,000+Total jobs sustained
- 15,000+Healthcare reach
- 8,000+Children in education
The Foundation
Empowering Rural India
Our welfare commitments are not peripheral to the business, they are why the business exists. Every rug sold funds the communities that made it.
Healthcare
Accessible Care in Rural Communities
We provide reliable and affordable healthcare services to weaving communities that have historically had little access to medical support, bringing clinics and awareness to the village, not the other way around.
Education
Holistic Learning for Artisan Families
We support holistic development programmes for children and youth in rural India, with alternative education initiatives for adult artisans, and a particular focus on closing the gender gap in literacy and skill.
Financial Inclusion
Banking Access and Welfare Reach
We help artisan households understand and access formal banking services, government welfare schemes, and micro-finance tools, turning a wage into a foundation for the future.
Skill Development
Craft as a Path to Livelihood
We run skill development programmes for rural and differently-abled communities, enabling individuals to earn through carpet weaving, preserving a centuries-old craft while raising living standards.
Traceability
From Loom to Home
Because we work directly in the field, in close contact with the artisan communities, every rug we make can be traced all the way back to the person who wove it. That connection comes to life in our Postcard Project, an initiative that lets our clients exchange thoughts and words with the artisan whose hands made their rug.
Our Footprint
Reducing our Impact on the Planet
Recycled Yarn
Select collections use hand-spun leftover yarn batches, reducing waste and making the colour palette of our rugs as singular as their design. Each piece carries the character of the yarn itself, no two ever identical.
Low-Impact Dyes
Obtained from GOTS-certified and eco-friendly raw colours, the dyes in our rugs are long-lasting, backed by a state-of-the-art fixation process. Colour integrity without compromise on the planet.
Questions about our craft or welfare standards?
We are happy to share documentation relevant to your requirements. Ask us directly.
What we are working toward
Open commitments. No greenwashing.
These are items on our internal programme. We have listed them because accountability requires them to be visible.
- 01
Installation of calibrated water-flow metering across all washing bays
- 02
Transition to recycled-content outer packaging
- 03
Third-party welfare audit by an accredited body, tender in progress
- 04
Formalised scope-3 carbon mapping for raw material sourcing
- 05
GoodWeave-licensed production available on request for qualifying orders