OEM, Private Label and White Label
Your design. Your label. Made by Raheem and Son.
Launch your own rug label with a maker that has run in Bhadohi since 1927. Minimum order: 1 piece. Sampling cost is credited against your order.
Last updated: 30 October 2026
OEM means we manufacture to your complete specification. Private label means the rug carries your label, hangtag or packaging with no Raheem and Son identification. White label means a fully unbranded product. The minimum order is 1 piece, sampling cost is credited against your order, and sampling takes 5 to 20 days.
Comparing options? Read OEM vs private label vs white label rugs and private label rug manufacturers in India.
Three ways to work with us
Made to your specification.
Whether you need a manufacturer to execute your design, a supplier who can carry your label, or an unbranded product you can bring to market yourself, we can accommodate your programme.
OEM manufacturing
We manufacture to the buyer's complete specification, including design, material, construction, size and pile height. The finished product is made to your drawing, CAD file, colour reference or physical sample. We develop and refine through sampling until the specification is met, then move to production. Our brand is not on the product.
OEM is suited to buyers who are developing their own product range and need a manufacturer who can execute a specified design reliably and at volume.
Private label manufacturing
We make the rug, you brand it. Private label means the product carries your label, hangtag, packaging or brand mark, with no Raheem and Son identification on the finished piece or its packaging. We can accommodate your specific label format, care instruction requirements and packaging insert specifications.
Private label is suited to retailers, importers and house brands who want a product that is fully theirs in presentation, sourced from a reliable large-scale manufacturer.
White label manufacturing
White label is a fully unbranded product, made to a defined specification with no identification from either party. The rug ships without a brand, label or house mark of any kind. You apply your own branding after receipt, or supply the product through a third-party programme.
White label is suited to buyers who need a clean, unbranded product that can be sold under any label or supplied into a programme without manufacturer attribution.
Custom design and sampling
From your brief to an approved sample.
We work from drawings, CAD files, physical samples, colour references or written specifications. Our design and sampling team advises on construction, material and scale options during development, and produces strike-offs for colour approval before the full sample is made.
- Design development from drawings, CAD files or physical samples
- Colour strike-offs before sample production
- In-house colour matching across an extensive range of dye shades
- Sampling turnaround 5 to 20 days from confirmed brief
- Private label samples supplied with your label and packaging applied
- Design and colour iterations available before production sign-off
Private label sample presentation
Who we work with
Built for trade buyers.
Retailers and importers
Develop an exclusive product range under your own label. We manufacture to your specification and ship without any Raheem and Son identification.
Wholesalers
Source finished rugs at wholesale production cost. We handle everything from design development and sampling through to packed, export-ready product.
House brands
Build a proprietary rug range to sit alongside your existing category. We can develop and iterate across designs and colourways with rapid sampling turnaround.
Hospitality and contract
Custom-spec rugs for hotel, restaurant and commercial installations, produced to your design, fire-rating requirement and installation specification.
Interior designers and studios
Develop signature pieces or limited-run collections. We work from your design concepts through to finished samples and production-ready specification.
Buying offices and procurement
We support buying offices sourcing on behalf of international retail clients. Dedicated project coordination, sampling documentation and compliance paperwork available.
Terms for your own label
Start with one piece.
Minimum order: 1 piece
A single piece can be made, for sampling or to start a collection.
Sampling credited against your order
Sampling cost is credited against your order.
Your designs are protected
We sign a non-disclosure agreement before you share any designs, as standard and at no cost.
Your label and packaging
On request we attach your brand label, woven or sewn in, and print and attach your barcode or QR sticker when you supply the numbers. Each rug is packed in your own packaging or polybag with your labels outside, and country of origin and fibre content go on the label.
What we make under your label
hand-knotted, hand-tufted, handloom, flatweave, jute and natural fibre, poufs, pillows and cushions. Each is available in custom sizes, colours and pile heights to your specification. See the rug specifications reference.
Your designs are protected
We sign a non-disclosure agreement before you share any designs. It is standard and carries no cost. It covers your designs, artwork, colour references, specifications and pricing.
- Your designs and colourways are never offered to other buyers or reused for anyone else.
- Design ownership stays with you.
- Samples and strike-offs made for you are yours.
How a private label order works
- 1. Brief. Share designs, constructions, materials, sizes and estimated quantities, with drawings, CAD files, colour references or physical samples. We reply within two business days, usually within one.
- 2. Sample. We make a sample or strike-off to your design, with your label applied for private label. Sampling typically takes 5 to 20 days, and the sampling cost is credited against your order.
- 3. Approval. You approve the sample and issue a purchase order with specification, quantities, sizes, packing, labelling, barcode numbers and Incoterm. Production does not begin until the order is confirmed.
- 4. Production. Bulk production runs across our loom network in the Bhadohi to Mirzapur carpet belt, with lead times of 8 to 16 weeks depending on order size, construction and production load.
- 5. Quality control. Each piece is inspected in-process at the loom, post-wash and at final finishing, and checked against the approved sample before packing.
- 6. Shipping. Rugs are rolled, poly-wrapped and palletised to the agreed packing specification, with export documentation prepared, and dispatched under the Incoterm agreed at order.
The full sequence is on how to order, with the factory detail on manufacturing and general trade terms on wholesale rugs.
Archived with a DOI: Private label and OEM handmade rugs: a buyer's guide (Zenodo, CC BY 4.0).
Raheem & Son was founded in 1927 in Bhadohi and has been run by the same family for four generations. It is registered with the Carpet Export Promotion Council (CEPC), which is our only standing affiliation.
Start your private label enquiry
Send your design, size and estimated quantity. We reply within two business days, usually within one. Minimum order: 1 piece. Sampling cost is credited against your order. Payment: 50% advance, 50% before dispatch.
Buyer questions
OEM, private label and white label
Can I start with one piece?
Yes. Our published minimum order is 1 piece. A single piece can be made for sampling or to start a collection, and you can grow from there to full container programmes.
Are sampling costs refundable or credited?
Sampling cost is credited against your order. Once you place your production order, the cost of the sample is credited against it.
Do you sign an NDA?
Yes. We sign a non-disclosure agreement as standard, before you send any designs, at no cost. It covers your designs, artwork, colour references, specifications and pricing.
Who owns the designs?
Your designs stay yours. We make to your drawing, CAD file, colour reference or physical sample, and we sign a non-disclosure agreement before you share any designs.
Can you put my label and packaging on?
Yes. Private label orders carry your label, hangtag, packaging insert or brand mark on the finished piece and its packaging, with no Raheem and Son identification. When you ask, we also attach your own brand label, woven or sewn in; print and attach your barcode or QR sticker when you supply the numbers; pack each rug in your own packaging or polybag with your labels outside; and put country of origin and fibre content on the label. We need your label specification, care instruction content and any regulatory text before production begins.
What constructions can you make?
Hand-knotted, hand-tufted, handloom and flatweave rugs, plus jute and natural-fibre rugs, poufs and pillows, in custom sizes, colours and pile heights to your specification.
How long does sampling take?
Sampling typically takes 5 to 20 days depending on the construction, material and colour complexity. A sampling brief and colour reference are required before we begin, and you approve the sample before any production is confirmed. Bulk production lead times run 8 to 16 weeks.
What is the difference between OEM, private label and white label?
OEM means we manufacture to your design and specification. Private label means we manufacture and apply your label, hangtag or packaging to the finished piece. White label means an unbranded product with no identification from either party. All three are available from Raheem and Son.
Have a product brief or label requirement?
Send us your design, specification or brief. We will confirm what we can produce, provide a sampling proposal and outline the production lead time before any commitment is made.