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E-commerce Programme

Wholesale rugs for online stores, direct from Bhadohi.

A supply programme for online retailers and marketplace sellers sourcing handmade rugs, poufs, cushions and decor from a manufacturer that has exported since 1927. Minimum order quantities are very flexible, so you can start with a small first order and grow. Terms are agreed per account.

Rolled jute and woven rugs beside a stack of cushions in muted green and cream, a styled home-decor still life

Who it is for

Built for online sellers.

Shopify and own-site retailers

Online stores building or widening a rug, pouf and cushion category.

Amazon sellers

Sellers and brand owners who need a manufacturing source for a home-textile line.

Etsy and handmade marketplaces

Shops moving from small batches to a steadier wholesale supply.

Private label rug brands

Brands that want private label rugs for ecommerce under their own name.

Multi-channel sellers

Teams selling the same range across their site and several marketplaces.

Importers and distributors

Companies supplying online retailers in the USA, UK and EU.

How it works

From first enquiry to a live listing.

01

Send your brief

Tell us your channels, target markets, product types and the style you sell.

02

Review and sample

Choose designs from the range and order samples to judge quality before you list.

03

Agree terms per account

Pricing and quantities are quoted for your order, with flexible minimums. Standard lead times apply: sampling 25 to 35 days, bulk production from 60 days.

04

Produce and export

We produce, pack and export to your warehouse or forwarder, with documents per order.

Want to handle the product first? Request samples, or read the full how to order process.

Assets and branding

Listing assets and private label.

  • Photography and product details. Ask our team which images and specification details are available for the pieces you choose. Availability varies by product.
  • Private label. White label and private label rugs for ecommerce are available, with label and packaging agreed before production.
  • Samples first. Order samples to photograph and test before you commit to a range.

Your own label? See OEM, private label and white label.

Flexible minimums, quoted per order.

Minimum order quantities are very flexible, and the exact quantity is confirmed per quote. We do not publish prices, discounts or margins, which depend on the construction, material and quantity you want and are quoted per order or agreed per account. Standard lead times apply: sampling takes 25 to 35 days and bulk production lead times start from 60 days (see how to order). The full process is on the how to order page.

Exporting to the USA, UK and EU

We export handmade rugs from India to more than 130 countries. Incoterms, ports, packing and export documents are confirmed per order. Read how it works on our export and logistics page.

Export and logistics · Trade account

Seller questions

Wholesale rugs for online stores: your questions

Do you supply wholesale rugs for online stores?

Yes. Raheem and Son manufactures and exports handmade rugs, poufs and cushions to retailers and online sellers. Share your store, markets and products and we will confirm how we can supply you.

Can you be a rug supplier for Shopify, Amazon and Etsy sellers?

Yes. Online sellers on any channel can source from us. We supply the product and export it to your warehouse or forwarder. Channel set-up and listings stay with you.

Are handmade rugs wholesale from India available at a low MOQ?

Yes, our MOQs are flexible, so you can start with a small first order and grow. The exact quantity is confirmed per quote, so tell us what you want to start with.

Can I get private label rugs for ecommerce?

Yes. We offer OEM, private label and white label supply, with your label and packaging requirements agreed before production. See the OEM and private label page for detail.

Do you offer white label home decor from India?

Yes. Along with rugs, our range includes poufs and cushions that can be supplied unbranded or under your label, subject to the product and agreement per account.

How much does it cost?

Prices are quoted per order or agreed per account, depending on the construction, material, size and quantity. Request a bulk quote and we will respond with figures for your products.

Can I order samples before I list a product?

Yes. Our sample programme lets you handle quality, colour and finish first. Sample cost and timing are confirmed with your request.

Do you help with product photos for my listings?

Ask our team which product imagery and details we can provide for the pieces you choose. Availability depends on the product, and we will not promise assets we do not have.

How do I export rugs to the USA, UK and EU?

We ship to more than 130 countries, with Incoterms and export documents confirmed per order. Our export and logistics page explains ports, packing and paperwork.

Do you also offer a dropship arrangement?

Per-order dispatch can be discussed with our team. See our dropship programme page for how we approach it, and apply for a trade account on the trade page.

Ready to add handmade rugs to your store?

Send your products, markets and volumes. We will reply with what we can supply and what is quoted per order.