Private label rugs for Etsy and Shopify sellers

This page is for the owner of a small shop: an Etsy seller, a Shopify store with a few dozen listings, a maker brand that wants its own rug line. You may be the designer, the photographer and the packer. You do not want to carry stock you have not sold, and you want something your customers cannot find under another brand.

If you sell at larger volume on marketplaces, with listing and size consistency concerns, read private label rugs for Amazon and online sellers first. This page is for the smaller start: made to order, one piece at a time.

Every rug we make is made to order. For a small seller, this is the main benefit. You can start with a single piece, photograph it, list it and see whether the design sells. If it does, you order more. If it does not, you have spent far less than a minimum-quantity supplier would have asked for.

The minimum order is 1 piece. Sampling cost is credited against your order, so the sample is not wasted money if you go ahead. Bulk production takes 8 to 16 weeks from sample approval, so plan a reorder before you run out.

• Send your own design, a reference image or a mood board. A non-disclosure agreement is signed as standard before designs are shared.
• Custom sizes, shapes, colours and pile heights are available in every construction.
• Yarn is dyed in-house across an extensive range of shades, with colour matching and strike-offs before the full sample.
• Choose a construction that fits your price point: hand-tufted, flatweave, handloom, jute or hand-knotted. The differences are set out on rug specifications.

Personalisation that goes into the weave (a name, a date, a monogram) is a design question. Send your idea and we will tell you whether and how it can be made on your chosen construction, and confirm it on your quote.

On request we can supply:

• your own brand label, woven or sewn in;
• a barcode or QR sticker, attached once you supply the numbers;
• your own packaging or polybag;
• country of origin and fibre content on the label.

See OEM and private label for the process, and how to start a rug brand if this is your first range.

Order a sample and shoot it yourself. That gives you photographs of the piece your customer will actually receive, in your lighting, with your styling. Ask our team which images and details are available for the pieces you choose, as availability varies by product. Marketplace listing rules are set by each marketplace and are your responsibility. The path from sample to order is set out on the rug sampling process.

A small shop sells more when the rug has companions. Poufs, pillows and baskets can be ordered alongside rugs in matching materials. For supply terms for online sellers see the e-commerce programme and dropship programme.

Core references: OEM and private label, rug specifications, how to order, wholesale rugs and the sample program.

See also: Private label rugs for Amazon and online sellers · How to start a rug brand · Rug sampling process · OEM and private label · Rug specifications · Wholesale rugs · Dropship programme